is it just a marketing strategy?

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  • #94340
    bettyvilliams
    Participant

    Hey guys! I was reading about fabric trends, and it seems like luxury fashion is focusing more on comfort and functionality. Do you think this shift is real, or is it just a marketing strategy? Are high-end brands truly making fabrics more wearable for everyday life, or is it still mostly about aesthetics and exclusivity?

    #94345
    nadiafish
    Participant

    Great question! I do think there’s a real shift happening. Luxury brands are using fabric innovations like breathable silk blends, stretch wool, and moisture-wicking materials to make high-end clothing more practical like at https://fizzymag.com/articles/fabric-trends-comfort-style-functionality-luxury-materials . It’s not just about looking elegant anymore—people want versatility. Also, sustainability is a big driver. We’re seeing more organic cotton, bamboo fabric, and recycled materials in designer collections. Of course, exclusivity still plays a role in luxury fashion, but the demand for wearable luxury is definitely growing.

    #94354
    momser
    Participant

    Thanks for the insights! It’s exciting to see how luxury fashion is evolving beyond just appearance. I love the idea of high-quality fabrics that are both stylish and comfortable for everyday wear. I’ll definitely start checking fabric compositions more closely before buying. Really appreciate your thoughts!

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