A great cover letter is key to standing out in a competitive job market. Here is what makes a great cover letter. Firstly, tailor to the job and show you have taken the time to understand the role of the industry. Secondly, keep it clear and to the point and also avoid jargon. Thirdly, use keywords and phrases from the job description to pass through ATS filters. Fourthly, highlight your relevant experience and achievements. Fifthly, keep it formal and polite but also friendly and approachable. Finally, a great cover letter writing should also be well-structured and easy to read. Use a clear format with an introduction, body, and conclusion. And don’t forget to proofread.