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How Facebook media buying works revolves around the Facebook Ads auction system. Advertisers set budgets, define target audiences, and create ads, then participate in auctions where Facebook determines which ads to show based on bid amount and ad quality. Knowing how Facebook media buying works helps marketers optimize bids, improve ad relevance, and allocate budget smartly to get the best results from their campaigns. This isn’t just about spending money—it’s about investing in visibility that converts.
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