Why is header bidding often better than the waterfall method?

[simka]

Man, I’ve been struggling with ad revenue on my site, and it’s driving me nuts. I started with the waterfall method because it seemed simpler, but now I’m wondering if I made a huge mistake. The fill rate is okay, but the CPMs are terrible. I feel like I’m leaving money on the table, but switching to header bidding seems like a massive headache—latency issues, complex setup, you name it. Is it actually worth the effort, or should I just stick with what I have?

[bims]

Oh, I’ve been there! I stuck with waterfall for way too long because it felt “safe,” but man, switching to header bidding was a game changer. Yes, it’s a bit of a hassle to set up, but the revenue boost is insane. Instead of getting stuck with lowball offers, multiple bidders compete for my inventory, and I make way more. If you’re serious about maximizing your ad earnings, check out the difference between header bidding vs waterfall https://smartyads.com/blog/header-bidding-vs-waterfall

[kosia]

Honestly, I think it depends on your priorities. If you want something easy to manage and don’t care much about squeezing every last cent, the waterfall method is fine. But if you’re running a high-traffic site and need better monetization, header bidding is the way to go. It’s a bit more technical, sure, but once you get it running, you’ll never go back. The competition for impressions is just so much higher, and that means more money in your pocket.

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